Ad Campaign – Graphic Design

Bring It Out Adult Learners Campaign

Following the initial launch of the “Bring It Out” campaign, Muskegon Community College rolled out a winter enrollment phase focused specifically on adult learners returning to school. This extension built on the established brand platform while shifting the message toward accessibility, flexibility, and forward momentum during the winter semester.

I partnered with the marketing team to carry the Bring It Out visual system into this next phase, leading the creative execution and producing the majority of assets for the adult learner campaign. My role focused on adapting the original brand direction into targeted creative that resonated with adult students across digital, web, and community-facing platforms.

Deliverables:

Billboards – Print and Digital
Digital Ad Campaign Assets
Website Assets

Billboards

Print and Digital

Photo of a nighttime billboard for the Bring It Out Adult Learners campaign reading “Your Jam,” with the model from the billboard posing excitedly in front of the illuminated Muskegon Community College billboard

Another Fun Pic

I wasn’t prepared for another moment like this. Another student from the adult learners phase found their billboard and shared a photo with the team. A really sweet, unexpected surprise that honestly made me smile.