Web banner image of alarm clock cut in half being taken by a hand and the text ‘Same Credit, Half the Time,’

graphic design – social media – digital

Same Credit, Half the Time ads

This ad campaign was created to promote Muskegon Community College’s accelerated course offerings, with a focus on aligning visual tone to seasonal enrollment periods.

I developed two distinct versions of the ads, one using a lighter, brighter palette for summer transitioning into fall, and another featuring deeper blue tones to reflect the winter semester. This approach helped create timely, visually relevant messaging across each enrollment cycle.

Ad Placements

  • Digital outdoor billboards
  • Social media
  • MCC’s web banner homepage
  • Navigation card on MCC’s website

Digital Assets

Outdoor Digital Billboard

billboard featuring ad for Muskegon Community College's accelerated classes. The text reads Same Credit half the time with a clock split in half

Outdoor Digital Billboard Summer/Fall enrollment

Billboard image of alarm clock cut in half being taken by a hand and the text ‘Same Credit, Half the Time,’

Social Media Assets

Instagram post of alarm clock cut in half being taken by a hand and the text ‘Same Credit, Half the Time,’
Instagram post of alarm clock cut in half being taken by a hand and the text ‘Same Credit, Half the Time,’

MCC Website Assets

MCC Website Banner
Screenshot of the Muskegon Community College website showing the MCC logo, a large yellow Apply button, a rotating banner with alarm clocks and the text ‘Same Credit, Half the Time,’ and a vertical list of navigation icons for programs, advising, courses, news, campus visits, and getting involved.
Mobile screenshot of the Muskegon Community College website showing the MCC logo, a large yellow Apply button, a rotating banner with alarm clocks and the text ‘Same Credit, Half the Time,’ and a vertical list of navigation icons for programs, advising, courses, news, campus visits, and getting involved.
Desktop screenshot of the Muskegon Community College Educational Options webpage showing the site header, navigation menu, and three content cards for Certificates, Practical Nursing, and Compressed Classes. That cool image you keep hearing about is it in.

Other Recent Projects

Promotional graphic for Muskegon Community College reading ‘Free for Me – Get Free Tuition,’ featuring a smiling student on a blue background and a QR code.

Free For Me

Promotional graphic for Muskegon Community College Bring It Out campaign, featuring a student jumping with arms raised against a yellow and blue background

Bring It Out

Bring It Out 25+