Ad Campaign – Graphic Design

Bring It Out

Muskegon Community College launched the “Bring It Out” campaign to shift perception from “it’s just a community college” to a place where students’ potential is recognized, supported, and brought forward. The campaign centered on a student-first brand belief, emphasizing access, outcomes, and opportunity across academic and community touchpoints.

I partnered with the marketing team to help carry this vision forward by spearheading the creative visual direction with our Creative Director and produced the majority of campaign assets. My role focused on translating the brand strategy into a cohesive, scalable system that could live consistently across print, digital, and community-facing platforms.

Deliverables:

Print Ads for Internal and External Marketing
Billboards – Print and Digital
Digital Ad Campaign Assets
Campaign Landing Page (design and layout)
Website Assets

Print Media

Billboards – Print and Digital

This teaser campaign was designed to build anticipation and drive traffic to the campaign landing page using motivational, inspiring messaging.

A Cute Moment…

This was one of my favorite moments from the campaign. One of our student models went out of her way to find her billboard “in the wild” and sent us a photo with her family. A genuinely sweet moment that made the work feel real.